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The independent members of the Alliance of M&A Advisors are proud to introduce The Midmarket Alliance as the World’s 1st Center Of Excellence for Learning and Performance Solutions to Maximize Private Business Value.

This solution center provides immediate access to credentialed experts, capital, and millions of companies:

Free content, both original and aggregated. Access to subject matter experts Unparalleled access to capital Investment Opportunities Professional Educational Programs (by industry on the given subject/topic) Managed Forums for Q&A, Collaboration, and Ideas Central repository of industry research and study materials Clearinghouse of best practice, process, standards

About MidMarket Alliance

Who We Are
MidMarket Place has been in formation for more than two decades to connecting leading private business investment and advisory professionals to build relationships, share resources, and create value. As a co-founding organization, The AM&AA is the educational and credentialing business, whose members convene regularly for training, continuing education, and various conferences.
What We Do
As a Member of The Alliance, you have the ability to connect with a 1,000+ other Members who are focused on mergers and acquisitions.
Who We Serve
As with other recognized professional associations, M&A and Corporate Financial Advisory service professionals have an obligation to the public, their profession, the organization they serve, and themselves, to maintain the highest standards of ethical conduct. In recognition of this obligation, the Alliance has promulgated the following standards of ethical conduct for financial advisory and transaction professionals.
Our Approach
Across the globe, leadership experts share messages to expand your skill set, leverage your network, broaden your scope, stay current on the industry. It is clear to thrive in our ever changing business environment, a professional must take an active role in acquiring the right skills sets and knowledge that sets them apart.


January 2020

Attend the 23rd Annual 

Alliance Winter Conference

Early Bird Pricing Ends October 18

AM&AA brings the world of…

Oct 07, 2019
MidMarket Ecosystem- This Changing World

We are expanding our global reach this month to other professional organizations working closely with Doug Robbins at Robinex: …

Oct 02, 2019
Joining us in Miami
Scheduled for Wednesday, February 20 – Friday, February 22, 2019 at Doral in Miami, the SBIA & AM&AA Deal Summit offers the perfect…
Feb 17, 2019

Upcoming Events

MidMarket Ecosystem- This Changing World
Location : toronto
Start Date :
End Date :

We are expanding our global reach this month to other professional organizations working closely with Doug Robbins at Robinex:

CM&AA Malibu
Location : Pepperdine University, Malibu, CA
Start Date :
End Date :

Obtain the most advanced credential illustrating the highest recognized standards of professional excellence for middle market corporate finance, advisory, and transaction service professionals in a collaborative, peer-driven learning environment.


Winter Conference - January 8-10, 2020
Location : Scottsdale
Start Date :
End Date :

AM&AA brings the world of middle-market mergers and acquisitions to Arizona this January. Don't miss the opportunity to network with hundreds of decision-makers from M&A advisors and capital providers.


In 2018, we conducted dozens of customer due diligence engagements on behalf of private equity and strategic buyers. While all of these engagements were designed to mitigate customer concentration risk and provide insights to accelerate post-close value creation, roughly half included additional objectives to determine the impact that tariffs may have on a deal. Based on thousands of in-depth inte… More
Success Measures and Future Considerations
In the October MidMarket Talk article, we dealt with Dealmakers Planning for a Successful Merger or Acquisition: Aligning the Rest of the Total Organization) and discussed letting all of staff know of the directions and focus of the new organization. Everyone needs to be clear on the reasons for the merger or acquisition. More
due diligence
Going into a deal — especially when starting to build a new platform — it is imperative for acquirers to gain a deep understanding of a category. Commercial due diligence is effective at helping acquirers familiarize themselves with a category at a high level. However, a broad understanding of a category may not always be enough to validate investment theses and develop value creation playbooks fo… More
work meeting
Last month In MidMarket Talk, we dealt with Dealmakers Planning for a Successful Merger or Acquisition: Aligning the Management Group (Part 2) and discussed the criticality of aligning the Management Group.  We focused on how to facilitate the All Managers Session and what to do with what comes out of the sessions for management to act upon for the accomplishment of the strategic intent of the mer… More
Social Media
Social media can be a great way to build awareness of your company and its services as well as allow you to connect with potential clients. It gives you a presence in the newsfeeds of the people you are trying to reach. Best of all, it is free to have a presence on the social media so you may as well take advantage of it. More
Flat Revenue Chart
Perhaps “love” is a strong word. Perhaps “not be put off by” is more appropriate. Flat revenue refers to a chart’s depiction of the historical trend of a business’s revenue – flat revenue means that the trendline is nearly horizontal, stagnant, … flat. Some prospective buyers immediately move on to the next business to be considered when they see a flat revenue trend. More
Aligning the Management Team
Last month In MidMarket Talk, we dealt with Dealmakers Planning for a Successful Merger or Acquisition: Aligning the Management Group (Part 1).  We also proposed the idea that if Dealmakers are true advisors, they need to advise their client on the criticality of aligning the Management Group.  We focused on how to facilitate the All Managers Session and now will show what to do with what comes ou… More
The National Center for the Middle Market ("The Center") has recently released a fact sheet on “Business Transition in the Middle Market.” The results of their analysis of business transactions, whether it was buying, selling, or changing leadership, found that transition is common in the middle market. While change is always constant in business, middle market companies experience major organizat… More
A 60 Second Seller's Guide to the Purchase Agreement: Stock vs. Asset Sale
In selling your business, you can structure the deal as a stock sale or an asset sale. Most sellers prefer stock sales and most buyers prefer to buy assets. More
header lexis nexis
OVERVIEW The U.S. economy was spotlighted during an unprecedented national Presidential election in 2016 with campaign debate focused on the preservation and initiation of new jobs. This topic, of course, is not a new one. In response to the economic malaise following the 2009 financial crisis, the Jumpstart Our Business Startups Act of 2012 (112 P.L. 106, 126 Stat. More
it's a deal
Thinking of your exit strategy? Find out why today is the most optimal time to sell. More
Management Team
Last month In MidMarket Talk, we took a step back and described essential steps in identifying and retaining key talent for the new organization. The Executive Group made several critical decisions on moving forward with the new organization. This month we move forward to discuss the alignment of the Management Group; this follows the alignment of the Executive Group. If Dealmakers are true adviso… More
Indecisive Businessman
When you run a business, you're tied to it both financially and personally. The financial side is obvious: Your company's success or failure ultimately rides on your shoulders, affecting not just your personal livelihood but that of your employees. The emotional aspect of being a CEO is something that's not discussed very much. More
5 Steps to Innovation
Prior to joining Strategex, which exclusively serves B2B clients, I spent 15 years conducting B2C innovation, insight, and strategy engagements. The transition from B2C to B2B was fairly straightforward and intuitive since the essential approach to research methodology, design, analysis, and implementation didn’t change much. I was, however, struck by the sometimes drastically different ways that… More
Cash Out
For business owners, the only time they will get the biggest payday of their life is when they cash out the business they have built. But only if they are ready. Ideally, an exit strategy was established in the business plan from day one. If the business was not launched with an eventual exit in mind, too many entrepreneurs are just buying themselves a job. “Given the costs, stresses and risks inv… More
Minnesota M&A in 2018? Land of 10,000 Mergers?
Minnesota’s mergers and acquisitions (M&A) market has been strong the past few years, but can this trend continue in 2018?  Will buyers continue to be willing and able to pay the high valuations we’ve seen recently?  How will the recent tax changes impact the M&A market?  Based on national historical trends and expert predictions for 2018, following are some predictions about what this More